Unconventional distribution strategy worked for 'Manam'
May 27, 2014 NR
The Akkineni family Multistarer "Manam" followed an unconventional distribution strategy to release the movie in limited screens and it has paid off as the demand for the film following audiences' response has resulted in addition of more cinemas.
"Unlike the recent strategy of having biggest possible release to bag as much as possible opening, we opted for a limited number of screens and scale it up with extra screens after reading the pulse of the audience and it worked", said sources in Annapurna Studio.
The film had recorded collections on Monday almost equal to that of the second day which is stunning for the Trade pundits as well. Click the Movie button below for more info: Manam
