Technology has opened up our cinema to everybody: Aishwarya

May 2, 2016 IANS

New Delhi: Actress Aishwarya Rai Bachchan, who is the brand ambassador of L’Oréal Paris and will represent the cosmetic giant at the upcoming 69th Cannes Film Festival, says technology has taken the Indian cinema on a global voyage with “accessibility just a click” away.

The actress, who will be completing 15 years of attending the festival this year, also shared that technology has upgraded the ways of communication complimenting the “immense growth” of cinema.

Asked about how has the perception of Indian cinema changed with time at the foreign film festivals, she said she has “never played judge”.

“How it may have changed? I have never played judge but I think common sense would have me recognise that with the world getting smaller with each passing year...Thanks to you members of media, social media and thanks to the communication becoming just at the press of the button and a couple of characters on your own little handsets,” Aishwarya told IANS.

The mother-of-one added: “It has just made the world so much smaller that it has opened up your cinema to everybody and accessibility is literally a click of the button to each individual.”

The former Miss World walked into Bollywood with “...Aur Pyaar Ho Gaya” in 1997, and then went in to render critical performances in films like "Taal”, “Devdas”, “Hum Dil De Chuke Sanam”, “Guru”, “Dhoom: 2” and “Jodhaa Akbar”.

Aishwarya's tryst with the film gala at the French Riviera began with “Devdas”. The Sanjay Leela Bhansali directorial was showcased and earned applause in 2002. The wife of actor Abhishek Bachchan became a jury member at the film gala in 2003. She then took her talent overseas by working in Hollywood starting with “Bride & Prejudice” in 2004.

The “Sarbjit” star said that the world taking a step ahead technologically is a “reflection of the immense growth”.

She said: “That is the reflection of the immense growth and of the world getting smaller and the obvious that we have always said change is the only constant”.

Aishwarya will be representing the brand at the event this year along with actress Sonam Kapoor. Both the actresses have always managed to dazzle their fans at the French Riviera and this year, they will sport looks created using the L'Oreal Paris' Infallible Cannes 2016 Collection.

The Cannes Film Festival is scheduled to be held from May 11 to May 21, 2016.