Sashikanth of Y Not Studios team with Reliance Entertainment

Anil Ambani owned Reliance Entertainment today announced a Joint Venture with Y Not Studios and AP International for production of movies. This marks Reliance Entertainment’s entry into the South India market for production of movies, following up on its pioneering and highly successful creative partnership model in the Hindi film industry.

Y Not Studios, founded by S. Sashikanth has produced 12 feature films in Tamil, Telugu, Malayalam & Hindi, including Vikram Vedha in 2017. Y Not Studios’ first film was Thamizh Padam in 2010, and subsequent productions included Kaadhalil Sodhappuvadhu Yeppadi (2013), Vaayai Moodi Pesavum (2014) and Vasanthabalan’s period drama Kaaviya Thalaivan (2014).

In 2016, Y Not Studios produced a bilingual film Sudha Kongara’s Irudhi Suttru in Tamil, and Saala Khadoos in Hindi in association with Raju Hirani. The film was hugely acclaimed in Tamil and subsequently was remade in Telugu with Venkatesh, as Guru (2017). Y Not Studios has recently also achieved critical acclaim and commercial success with R. S. Prasanna’s Hindi comedy drama, Shubh Mangal Saavdhan(2017), a remake of their successful Tamil film.

Commenting on the partnership, Sashikanth from Y Not Studios said, “Y Not Studios is extremely pleased to partner with Reliance Entertainment & AP International in this new venture which promises to be an exciting partnership. This collaboration will provide a platform that will enable Y Not Studios, which has backed content driven projects, to expand our portfolio not just in the regional segment, but also nationally & internationally. We are super thrilled, and looking forward to a long and fruitful journey ahead”.