'Sivaji' release on May 17

The eagerly awaited Ranjinikanth-starrer "Sivaji: The Boss" is releasing on May 17 all over the world simultaneously. The date is officially confirmed.

The film is directed by Shankar and produced by M. Saravanan and M.S. Guhan of AVM Productions. Though the budget of the film has not been disclosed, Film circles estimate that AVM would have invested more than Rs 100 crore. The film crew had to travel far and wide for the shooting. The countries where the shooting took place included America and Spain.

This mega movie is releasing nearly two years after the release of super hit "Chandramukhi" in which Rajini played the role of an America-educated psychiatrist. "Chandramukhi" is still running at Shanthi Theatre in Chennai crossing 700 days – a record for any Tamil movie for decades.

In this background, the release of "Sivaji" is looked forward to with great expectations bordering on hysteria. The reason behind releasing it on Thursday is believed to be based on numerology - for Director Shankar No. 8 is said to be lucky (1+7 = 8) and for Rajinikanth, Thursday is considered as the lucky day.

The audio release function scheduled for April 4 has now been advanced by two days to April 2 to combat piracy. The cassettes are priced at Rs. 45 and CD at Rs 100. As an inaugural offer, buyers of audio cassettes and CD will get a Rajini's 3D sticker specially made for the occasion from China.

Meanwhile, AVM Productions, Galatta.com and Hungama Mobile have teamed up to offer mobile and other content across the globe for "Sivaji". According to reports, mobile content is available from March 30 all over the world, much ahead of the formal release of the audio release. Visual and audiovisual content will also be available to mobile users soon.

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Sivaji - The Boss