Prem to launch film on Valentine's Day

Bangalore, Jan 31 (IANS) Director Prem's next film "Preethi Eke Bhoomi Melidhe", in which he is playing the main lead himself, will be launched on Valentine's Day Feb 14.

Ashwini Ram Prasad, who was behind the super-hit "Jogi", will produce the film. Prem is avoiding premature publicity for the film, including songs. Even media-friendly music director R.P. Patnayak is keeping mum about the whole project.

Prem has not selected the star cast for the film except for finalising veteran actress Mamatha Rao, actress Rakshitha's mother, for an important role.

Malavalli Sai Krishna will pen the dialogues.