Pre-release 'Jogi' wins Kannada audio war
May 22, 2005 IANS May 221) "Jogi": What has helped the audio is the pre-release hype about the star-studded film, which has Shivaraj Kumar in the lead and has been directed by Prem. The quality of the songs has also matched the fans' expectations from music director Guru Kiran.
"Bin Ladennu nan maava" is catching fast among the younger fans, while two other songs - "Ello Jogappa ninna aramane" and "Hodi maga" - have also become popular.
2) "Aaptha Mithra": The audio holds its ground and continues to sell a minimum of 1,000 cassettes a day. The film's continued popularity is a great help. "Raa raa" and "Pata pata gali pata" are the top songs of the Guru Kiran album.
3) "Akash": When the audio and the CD were released before the film's release, the reports were not encouraging and reviews panned music director R.P. Patnayak. But the film's stupendous success has led to great audio and CD sales in the retail market. "Neene neene" has become a popular number.
4) "News": The film is yet to be released, but the audios and CDs have been in the market for quite some time and are doing pretty well. The film has the successful combination of Guru Kiran and Upendra. "Naanu Jitendra, neenu Sridevi" is the highlight of the album.
5) "Varsha": The audio and CD sales have not matched the expectations. But the film's success has provided an impetus to the audio sales. Vishnuvardhan is the lead actor in the film which has melodious songs like "Kanneerige kanneereka: and "Vasanthi Vasanthi". The hope is that the audio sales may pick up in a few days.
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