Special promo for 'Vaah! Life Ho Toh Aisi'

Mumbai, Dec 11 (IANS) A special promo was shot in Filmistan studio with Shahid Kapur, Amrita Rao and a team of kids for the fantasy film "Vaah! Life Ho Toh Aisi".

Producer Sangeeta Ahir, making her debut with this film, is leaving no stones unturned to market and package the movie.

Supposedly, this is the biggest fantasy film after "Mr India" and "Koi Mil Gaya" with never-seen-before special effects, reports Bollywood Trade.

The makers have been inspired by Hollywood where slick packaging and marketing are the buzzwords for a good product aimed at kids who are the biggest consumers today.

Talking about the promotional video, Sangeeta says: "We decided to cut a new kind of promotional video instead of a song that is usually done.

"The film is a fantasy film with never-seen-before special effects on Indian screen with a disappearing man, flying car et al, and so we decided to shoot an interactive promo with the kids.

"It's very unique and stylised. We wanted to communicate the right message about the film through the promo which will be on air next week."

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Vaah! Life Ho To Aisi