Shiney slaps notice to Micromax on 'Bai' commercial

Oct 24, 2011 IANS

Mumbai, Oct 24 (IANS) Actor Shiney Ahuja, accused of raping his domestic help, has sought legal action against Micromax Mobile for its recent commercial on maid servants that allegedly pokes fun at him, an aide said Monday.

Currently out on bail, Shiney has taken umbrage at the new ad by Micromax Mobile released this week in which two 'bais' (maids) allegedly poke fun at him.

According to his publicist, the advertisement -- said to have been made especially for the Diwali season -- has infuriated Shiney.

"Shiney has sent a legal notice to the mobile company as the advertisement amounts to willful character assassination," his publicist Dale Bhagwagar told IANS.

Shiney was arrested June 2009 following charges of rape, wrongful confinement and criminal intimidation levelled by his maid servant, and spent nearly five months in jail.

On March 30, he was sentenced to seven years of imprisonment by a Mumbai fast track court, which he challenged before the Bombay High Court.

"For the mobile company to air such a commercial influencing public opinion when Shiney's appeal is pending hearing is equivalent to contempt of court," Bhagwagar added.

Shiney, who has worked in movies like "Hazaaron Khwaishein Aisi", "Life In A Metro" and "Gangster", is expected to make a comeback with releases like "Ek Accident", "Ghost" and "Chaloo Movie".