Sahara One celebrates haul at national film awards

Mumbai, July 15 (IANS) With two of its films bagging National Awards, Sahara One Motion Pictures says its strategy of drawing audiences with quality content is paying off, reports Bollywood Trade.

While Madhur Bhandarkar's critically acclaimed "Page 3" bagged the National Award for Best Film, "Netaji Subhash Chandra Bose - The Forgotten Hero" directed by Shyam Benegal was chosen the Best Film on National Integration.

"It is a matter of pride that two of our films have won best film awards. This is testimony to Sahara One Motion Pictures' commitment to delighting audiences with quality content," said Shailendra Singh, managing director of Sahara India Entertainment Management Company Limited (SIEMCL).

"We are here to stay as one of the biggest players in the motion pictures business. Movie-lovers can look forward to more such excellent films from us."

Shantonu Aditya, CEO of SIEMCL, said the good work would continue. "Sahara One Motion Pictures will continue to produce movies that we believe the masses will love," Aditya said.

Benegal said he was delighted because his film was about a "great nationalist and patriot".

"Working with Sahara One Motion Pictures was like an ideal partnership between a producer and director. They gave me all the resources along with complete creative freedom. I would like the association to continue," he said.

Bhandarkar thanked the company and producer Bobby Pushkarna for the "extremely professional production, marketing and distribution support that, along with the content of the film, helped 'Page 3' become a hit".

According to Sandeep Bhargava, chief operations officer of Sahara One Motion Pictures: "The two films won popular and critical acclaim with great content and production values. I am glad the directors were provided a completely hassle-free environment to concentrate on their creative work without having to worry about production, marketing or distribution issues."

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