Arindam wants to create a market for good cinema

Management guru-turned-Bollywood producer Arindam Chaudhary whose recently released "Mithya" earned critical acclaim, said he wanted to create a market for good cinema by producing movies meant for niche audiences.

"I want to make some qualitative investment in Bollywood and make a market for good cinema," Chaudhary told IANS on the sidelines of the WIFW.

He also added that the frequency of visiting a cinema hall has increased among cine-goers, who also wish to watch good cinema.

The producer was at the fashion extravaganza to attend ace designer Rohit Bal's show.

"I am 24", "The Last Lear" and "Sunglass" - three films produced by his production company Planman Motion Pictures three films, are lined up for release over a period of three months, respectively in June, July and August this year.

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Mithya