Viacom18 Media Pvt. Ltd., India’s leading multi-media entertainment powerhouse will be launching ‘COLORS Tamil’ on 19th February. The announcement was made by Sudhanshu Vats, Group CEO of Viacom18, Ravish Kumar – Head of Regional Entertainment, Viacom18and Anup Chandrasekharan – Business Head of COLORS Tamil in Chennai. The channel has roped in Kollywood’s popular actor Arya as its brand ambassador, who will also participate in the channel’s flagship Show – ‘Enge Veetu Maapilai’, a platform to meet your soulmate.
Poised to be one-stop destination for entertainment, the channel is set to offer inspiring stories to the Tamil audience with its bouquet of unique shows, covering a diverse set of genres.
Sharing his thoughts, the channel’s Brand Ambassador Actor Arya, said, “I’m more than thrilled of this association with COLORS Tamil. Viacom18’s COLORS is a well-regarded brand in the media and entertainment industry and this channel with its unique and varied programmes is guaranteed to stand apart from the regular clutter. I am also extremely excited about the one of a kind ‘Enge Veetu Maapilai’ show, where I will be able to find my perfect match.”
